Scholarship

Mark Parry specializes in innovation management, new product launch strategies, brand strategies, channel strategies. He is ranked as World’s #11 Innovation Management Scholar Journal of Product Innovation Management, 2007, Vol. 24, 214-229.

Selected Recent Publications

“The Ideal Level of Market Orientation and Business Unit Performance” (with Michael Song), forthcoming, Journal of the Academy of Marketing Science.

“Information, Promotion, and the Adoption of Innovative Consumer Durables” (with Michael Song),” forthcoming, Journal of Product Innovation Management.

“Incorporating Network Externalities into the Technology Acceptance Model” (with Michael Song and Tomoko Kawakami), forthcoming, Journal of Product Innovation Management.

“Task Conflict, Integration Potential, and Conflict Management Strategies in Joint Ventures” (with Michael Song and Robert Spekman), IEEE Transactions in Engineering Management, 55 (2), 2008, 201-220.

“Bilateral Monopoly, Identical Competitors/Distributors, and Game-Theoretic Analyses of Distribution Channels” (with Charles Ingene), Journal of the Academy of Marketing Science, 35 (4), 2007, 586-602.

Selected Prior Publications

“A Cross-National Comparative Study of New Product Development Processes: Japan and the United States,” with X. Michael Song, Journal of Marketing, 16 (2), April 1997, 1-18. (Awarded “Citation of Excellence for the Highest Quality Rating Article” -- Lead Article) (Awarded 2005 Excellence in Research Award by the American Marketing Association)

“The Determinants of Japanese New Product Successes,” with X. Michael Song, Journal of Marketing Research, February, 34 (1), 1997, 64-76.

“Channel Coordination When Retailers Compete,” with Charles A. Ingene, Marketing Science, Winter, 14 (4), 1995, 360-377.

“On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Behavior Research”, with Jeffrey R. Edwards. Academy of Management Journal, 36 (6), 1993, 1577-1613.

“A Note on Multi-Regional Marketing,” with Charles A. Ingene, Management Science, 41 (7), 1995, 1194-1201.

Books and Manuscripts

Mathematical Models of Distribution Channels, with Charles A. Ingene. Boston: Kluwer Academic Publishers, 2004.

Strategic Marketing Management: A Means-End Approach. New York: McGraw-Hill, 2002.

Cases in Marketing Strategy, with Yoshinobu Sato. Tokyo: Reimei Publishers, 2001.

Entrepreneurial Experience

Founder, Parry & Associates 

Research in Progress

“Forecasting New Product Adoption with Probabilistic Neural Networks” (with Michael Song and Qing Cao)

“The Impact of Technology Transfer Office Age and Size on University Invention Disclosure” (with Zibin Xu and Michael Song)

“Do Market Information Processes Improve New Venture Performance?” (with Michael Song and Tang Wang)

“The Impact of NPD Strategy, Product Strategy, and NPD Processes on Perceived Cycle Time” (with Michael Song, Petra C. de Weerd-Nederhof, and Klaasjan Visscher)

Education

Ph.D. Management Science, The University of Texas at Dallas, 1988.
M.A. Economics, The University of Texas at Arlington, 1984.
B.A. History, Metropolitan State College, 1981.

Honors & Awards

2005 Excellence in Global Marketing Research Award by the American Marketing Association for the article “A Cross-National Comparative Study of New Product Development Processes: Japan and the United States,” with X. Michael Song, Journal of Marketing, 16 (2), April 1997, 1-18.

Outstanding Reviewer Award, Journal of Retailing, 2004

Honorable Mention, The William R. Davidson Award for Best Article Contributing to Theory and Practice in Retail Marketing, Journal of Retailing, 1995

Wachovia Award for Research, 1994

Outstanding Paper Award, Product Development and Management Association’s 1992 International Conference, Chicago, IL

Outstanding Paper Award, Product Development and Management Association’s 1991 International Conference, Chicago, IL

Academic Positions Held

Professor of Business Administration, The Darden School, University of Virginia, 2001 – 2005.

Robert F. Vandell Research Professor of Business Administration, The Darden School, University of Virginia, 1997-2001.

Associate Professor with tenure, The Darden School, University of Virginia, 1994 – 1998.

Assistant Professor, The Darden School, University of Virginia, 1988 – 1994.

Research Assistant, The University of Texas at Dallas, 1985-1988.

Instructor, The University of Texas at Arlington, 1984-1985.

Teaching Assistant, The University of Texas at Arlington, 1982-1984.

Selected Consulting / Teaching Experience

AAA South, Allied Signal, Carrier Corporation, Coca-Cola, Cerveceria Cuauhtemoc Moctezuma, Graphics Controls, GTech, Ingersoll-Rand, Lexis Law Publishing, Milliken & Company, Ortho Biotech, and the Swedish Institute of Management.

Back to Top