Institute for Entrepreneurship & Innovation, Henry W. Bloch School of Business & Public Administration, University of Missouri – Kansas City
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        Mark Parry
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Mark E.  Parry

   
     

Ewing M. Kauffman/Missouri Endowed Chair in Entrepreneurial Leadership and Professor of Marketing


Phone:                     816-235-6724         

        Fax:                          816-235-6529        

        Email:                      parryma@umkc.edu

Office:                     321 Bloch       

Office Hours:         By appointment

 

View  vita

   

Scholarship

Mark Parry specializes in innovation management, new product launch strategies, brand strategies, channel strategies. He is ranked as World’s #11 Innovation Management Scholar Journal of Product Innovation Management, 2007, Vol. 24, 214-229.

View for a full list of articles

Selected Key Publications

1. Song, Michael and Mark Parry (2009), “The Desired Level of Market Orientation and Business Performance,” Journal of Academy of Marketing Science, forthcoming (DOI 10.1007/s11747-008-0114-0).

2. Charles Ingene and Parry, Mark E. (2007), “Bilateral Monopoly, Identical Competitors/Distributors, and Game-Theoretic Analyses of Distribution Channels,” Journal of the Academy of Marketing Science, 35(4), 586-602.

3. Charles Ingene and Parry, Mark E. (2000), “Is Channel Coordination All It Is Cracked Up to Be?” Journal of Retailing, 76(4), 511-547.

4. X. Michael Song and Mark E. Parry (1997), “The Determinants of Japanese New Product Successes,” Journal of Marketing Research, 34(1), 64-76.

5. X. Michael Song and Mark E. Parry (1997), “A Cross-National Comparative Study of New Product Development Processes: Japan and the United States,” Journal of Marketing, 61(2), 1-18. (Lead article with two awards: “Citation of Excellence for the Highest Quality Rating Article” and “The 2005 Excellence in Research Award” presented by the American Marketing Association for an outstanding research article published within the last 10 years which has significantly influenced the direction of global marketing.) \

6. Charles Ingene and Mark E. Parry (1995), “Channel Coordination When Retailers Compete,” Marketing Science, 14(4), 360-377.

7. Charles Ingene and Mark E. Parry (1995), “A Note on Multi-Regional Marketing,” Management Science, 41(7), 1194-1201.

8. Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry (1994), “Share and Growth Do Not Predict Advertising/Sales Ratio,” Journal of Marketing, 58(January), 15-26.

9. Jeffrey R. Edwards and Mark E. Parry (1993), “On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Behavior Research,” Academy of Management Journal, 36(6), 1577-1613.

10. Paul Farris, Mark E. Parry, and Kusum Ailawadi (1992), “Structural Analysis of Models with Composite Dependent Variables,” Marketing Science, 11(1), 76-94.
 

Entrepreneurial Experience

Founder, Parry & Associates 

Education

Ph.D. Management Science, The University of Texas at Dallas, 1988.
M.A. Economics, The University of Texas at Arlington, 1984.
B.A. History, Metropolitan State College, 1981.

Honors & Awards

2005 Excellence in Global Marketing Research Award by the American Marketing Association for the article “A Cross-National Comparative Study of New Product Development Processes: Japan and the United States,” with X. Michael Song, Journal of Marketing, 16 (2), April 1997, 1-18.

Outstanding Reviewer Award, Journal of Retailing, 2004

Honorable Mention, The William R. Davidson Award for Best Article Contributing to Theory and Practice in Retail Marketing, Journal of Retailing, 1995

Wachovia Award for Research, 1994

Outstanding Paper Award, Product Development and Management Association’s 1992 International Conference, Chicago, IL

Outstanding Paper Award, Product Development and Management Association’s 1991 International Conference, Chicago, IL

Selected Academic Positions Held

Professor of Business Administration, The Darden School, University of Virginia, 2001 – 2005.

Robert F. Vandell Research Professor of Business Administration, The Darden School, University of Virginia, 1997-2001.

Associate Professor with tenure, The Darden School, University of Virginia, 1994 – 1998.

Assistant Professor, The Darden School, University of Virginia, 1988 – 1994.

Research Assistant, The University of Texas at Dallas, 1985 – 1988.

Instructor, The University of Texas at Arlington, 1984 – 1985.

Teaching Assistant, The University of Texas at Arlington, 1982 – 1984.

Selected Consulting / Teaching Experience

AAA South, Allied Signal, Carrier Corporation, Coca-Cola, Cerveceria Cuauhtemoc Moctezuma, Graphics Controls, GTech, Ingersoll-Rand, Lexis Law Publishing, Milliken & Company, Ortho Biotech, and the Swedish Institute of Management.

Courses Taught

Entrepreneurship Bootcamp:  An introduction to entrepreneurship designed to provide students with the tools they need to start their own business (an elective course offered to graduate and undergraduate students at UMKC)

Marketing Strategy:  An introduction to the fundamental concepts of marketing strategy (taught in both the Darden MBA program and the Bloch School’s EMBA program)

First-Year Marketing:  The introductory course in Marketing Management is required of all students.  Topics covered include consumer analysis, channels of distribution, selling, advertising, pricing, and product line policy.  I also served as first-year course head at Darden for three years (Fall 1998 through Spring 2001).

Consumer Psychology:  This course examines basic concepts of consumer psychology and the application of those concepts to marketing decisions.

Marketing Research:  An introduction to collecting, analyzing, and interpreting marketing research data. 

 

 


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