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Scholarship
Mark Parry
specializes in innovation management, new product launch
strategies, brand strategies, channel strategies. He is
ranked as World’s #11
Innovation Management Scholar
Journal of Product Innovation Management,
2007, Vol. 24, 214-229.
Selected
Recent Publications
“The Ideal
Level of Market Orientation and Business Unit Performance”
(with Michael Song), forthcoming, Journal of the Academy of
Marketing Science.
“Information,
Promotion, and the Adoption of Innovative Consumer Durables”
(with Michael Song),” forthcoming, Journal of Product
Innovation Management.
“Incorporating
Network Externalities into the Technology Acceptance Model”
(with Michael Song and Tomoko Kawakami), forthcoming,
Journal of Product Innovation Management.
“Task
Conflict, Integration Potential, and Conflict Management
Strategies in Joint Ventures” (with Michael Song and Robert
Spekman), IEEE Transactions in Engineering Management, 55
(2), 2008, 201-220.
“Bilateral
Monopoly, Identical Competitors/Distributors, and
Game-Theoretic Analyses of Distribution Channels” (with
Charles Ingene), Journal of the Academy of Marketing
Science, 35 (4), 2007, 586-602.
Selected
Prior Publications
“A
Cross-National Comparative Study of New Product Development
Processes: Japan and the United States,” with X. Michael
Song, Journal of Marketing, 16 (2), April 1997, 1-18.
(Awarded “Citation of Excellence for the Highest Quality
Rating Article” -- Lead Article) (Awarded 2005 Excellence in
Research Award by the American Marketing Association)
“The
Determinants of Japanese New Product Successes,” with X.
Michael Song, Journal of Marketing Research, February, 34
(1), 1997, 64-76.
“Channel
Coordination When Retailers Compete,” with Charles A. Ingene,
Marketing Science, Winter, 14 (4), 1995, 360-377.
“On the Use of
Polynomial Regression Equations as an Alternative to
Difference Scores in Organizational Behavior Research”, with
Jeffrey R. Edwards. Academy of Management Journal, 36 (6),
1993, 1577-1613.
“A Note on
Multi-Regional Marketing,” with Charles A. Ingene,
Management Science, 41 (7), 1995, 1194-1201.
Books and
Manuscripts
Mathematical
Models of Distribution Channels, with Charles A. Ingene.
Boston: Kluwer Academic Publishers, 2004.
Strategic
Marketing Management: A Means-End Approach. New York:
McGraw-Hill, 2002.
Cases in
Marketing Strategy, with Yoshinobu Sato. Tokyo: Reimei
Publishers, 2001.
Entrepreneurial Experience
Founder, Parry
& Associates
Research
in Progress
“Forecasting
New Product Adoption with Probabilistic Neural Networks”
(with Michael Song and Qing Cao)
“The Impact of
Technology Transfer Office Age and Size on University
Invention Disclosure” (with Zibin Xu and Michael Song)
“Do Market
Information Processes Improve New Venture Performance?”
(with Michael Song and Tang Wang)
“The Impact of
NPD Strategy, Product Strategy, and NPD Processes on
Perceived Cycle Time” (with Michael Song, Petra C. de
Weerd-Nederhof, and Klaasjan Visscher)
Education
Ph.D.
Management Science, The University of Texas at Dallas, 1988.
M.A. Economics, The University of Texas at Arlington, 1984.
B.A. History, Metropolitan State College, 1981.
Honors &
Awards
2005
Excellence in Global Marketing Research Award by the
American Marketing Association for the article “A
Cross-National Comparative Study of New Product Development
Processes: Japan and the United States,” with X. Michael
Song, Journal of Marketing, 16 (2), April 1997, 1-18.
Outstanding Reviewer Award, Journal of Retailing,
2004
Honorable
Mention, The William R. Davidson Award for Best
Article Contributing to Theory and Practice in Retail
Marketing, Journal of Retailing, 1995
Wachovia
Award for Research, 1994
Outstanding Paper Award, Product Development and
Management Association’s 1992 International Conference,
Chicago, IL
Outstanding Paper Award,
Product Development and Management Association’s 1991
International Conference, Chicago, IL
Academic
Positions Held
Professor of
Business Administration, The Darden School, University of
Virginia, 2001 – 2005.
Robert F.
Vandell Research Professor of Business Administration, The
Darden School, University of Virginia, 1997-2001.
Associate
Professor with tenure, The Darden School, University of
Virginia, 1994 – 1998.
Assistant
Professor, The Darden School, University of Virginia, 1988 –
1994.
Research
Assistant, The University of Texas at Dallas, 1985-1988.
Instructor,
The University of Texas at Arlington, 1984-1985.
Teaching
Assistant, The University of Texas at Arlington, 1982-1984.
Selected
Consulting / Teaching Experience
AAA South,
Allied Signal, Carrier Corporation, Coca-Cola, Cerveceria
Cuauhtemoc Moctezuma, Graphics Controls, GTech,
Ingersoll-Rand, Lexis Law Publishing, Milliken & Company,
Ortho Biotech, and the Swedish Institute of Management.
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